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Sweetwater’s CSCO Rich provides overview of approach to Peak Season and managing challenges

As the calendar moves closer towards the summer months, it is not too early for shippers to prepare and plan for the holiday rush over the second half of the year, especially this year, a time in which things remain far from usual for a whole host of reasons. These reasons include: still-high ocean freight rates, system constraints, port congestion, labor, and a whole host of others.

These things ring true for Phil Rich, Senior Vice President and Chief Supply Chain Officer, for Sweetwater, a Fort Wayne, Indiana megastore retailer comprised of high-quality musical instruments and studio recording gear. In an interview with LM Group News Editor Jeff Berman, Rich provided an overview of Sweetwater’s approach to Peak Season and how the company approaches obstacles along the way, too.

These things ring true for Phil Rich, Senior Vice President and Chief Supply Chain Officer, for Sweetwater, a Fort Wayne, Indiana megastore retailer comprised of high-quality musical instruments and studio recording gear. In an interview with LM Group News Editor Jeff Berman, Rich provided an overview of Sweetwater’s approach to Peak Season and how the company approaches obstacles along the way, too. Their conversation follows below.
Source: logistics Mgmt

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