Will the container industry ever forget FOB – Free On Board

I can visualise a few raised eyebrows to the question “Will the container industry ever forget FOB”..

Especially since FOB has been and still seems to be an integral part of container shipping industry on many fronts..

It has been an industry standard, part of the furniture, sort of a boilerplate, an established term in the industry..

So what changed and why this question..??

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Source: shippingandfreightresource.com