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Freight benchmarking and its benefits

Benchmarking – is a business tool used by companies to evaluate and compare the current position and standing of the company against similar companies and organisations in the same business space in the market..

The point of benchmarking is to identify opportunities for improvement of your products and services by comparing your company’s performance, processes, costs against a bigger and better market competitor..

This could mean tweaking your company’s products/services to match the competitor’s offering in the market or by improving your scope of services..

Freight benchmarking is a benchmarking tool in the shipping and freight industry used by various role players in the industry such as BCOs, freight forwarders and shipping lines..

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Source: shippingandfreightresource.com

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